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A Mechanism for Creating Brands of Domestic Subjects in the Market of Hotel Services


Natalyya Milova
(about the author)

Milova Natalyya Sergeevna – Applicant, Chair of Hospitality Business and Tourism Faculty of Higher School of the Sports Industry, Plekhanov Russian University of Economics

Published in:
Russian Journal of Entrepreneurship
– № 10-2 / October, 2011



Keywords: brand building, branding, hotel enterprises, market of hotel services


Citation:
Natalyya Milova (2011). A Mechanism for Creating Brands of Domestic Subjects in the Market of Hotel Services. Russian Journal of Entrepreneurship, 12(10), 100-103. — url: http://bgscience.ru/com/lib/3218


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Abstract:

The article suggests a mechanism for creating brands that allows hospitality enterprises, primarily domestic ones, standing and even winning in the competition with foreign hotel companies. The proposed branding mechanism consists of ten consecutive actions, which lead to a clear positioning of the hotel enterprise and its economic efficiency.







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