The author focuses on relationship marketing as an indicator of the company's competitiveness. She develops the idea that it is important not only to attract clients but also to keep them with the company. However, due to uniformity of customer loyalty programs more and more businesses resort to building long term relationships with intermediaries.
Tel : +7 495 649 6241
Fax : +7 800 3331538
E-mail : bgscience@idbg.ru
Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2
