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Increasing the Effectiveness of Industrial Enterprise by Improving the Methodology for Assessing the In-House Marketing


Irina Kiforenko
(about the author)

Kiforenko Irina Konstantinovna –

Published in:
Russian Journal of Entrepreneurship
– № 12-1 / December, 2010



Keywords: additive market potential, economic efficiency, in-housemarketing, product policy, production and sale functions, productpromotion


Citation:
Irina Kiforenko (2010). Increasing the Effectiveness of Industrial Enterprise by Improving the Methodology for Assessing the In-House Marketing. Russian Journal of Entrepreneurship, 11(12), 70-75. — url: http://bgscience.ru/com/lib/2498


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Abstract:

The article is devoted to methods of evaluating the effectiveness of marketing activities of industrial enterprise. The author suggests a method of evaluating quantitatively efficiency of production company by means of the system of additive marketing potential.







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