Marketing Innovations – an Effective Way to Increase the Competitiveness of Goods in the Market

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Marketing Innovations – an Effective Way to Increase the Competitiveness of Goods in the Market

Nigara Eminova

(about the author)

Eminova Nigara Eminovna – Cand. of Econ. Sci., Associate Professor, Chair of Information Technology, Daghestan State Institute of National Economy, Makhachkala

Published in:
Russian Journal of Entrepreneurship
– № 8-1 / August, 2010

Keywords: branding, competitiveness, economic crisis, marketing innovations, marketing of innovations, strategy

Citation:
Nigara Eminova (2010). Marketing Innovations – an Effective Way to Increase the Competitiveness of Goods in the Market. Russian Journal of Entrepreneurship, 11(8), 51-54. — url: http://bgscience.ru/com/lib/2259

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Abstract:

To date, the changes that took place in the market help to identify the potential demand of consumers and meet their needs using the new opportunities. In the crisis conditions, the limited financial resources of an enterprise are the major challenge for technological innovations. The alternative is marketing innovations, which can form the basis in the competitive struggle for the consumers of goods and services.

References:
1. Balabanov V.S., Dudin M.N., Lyasnikov N.V. Innovatsionnyy menedzhment: Uchebnoe posobie. – M.: Nauka i obrazovanie, 2008. – 246 s.
2. Innovatsionnyy menedzhment: Uchebnoe posobie. / Pod red. L.N. Ogolevoy. – M.: Infra-M, 2007. – 238 s.
3. Alekseev A.A. Teoriya i metodologiya upravleniya sistemoy innovatsionnogo razvitiya: Diss. … d-ra ekon. nauk: 08.00.05. – M.: RGB, 2005.

Marketing Innovations – an Effective Way to Increase the Competitiveness of Goods in the Market

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