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The method of adaptive management of consumption of services provided in the packages


Sergey Bershev, Nazim Aliev, Vladimir Makarov
(about the authors)

Bershev Sergey Mikhaylovich – doctor of Business Administration, Kennedy – Western University, USA Adviser to Director General of Uralsvyazinform JSC

Aliev Nazim Magomedovich – Cand. fo Tech. Sci., executive partner of the «JML» LLC

Makarov Vladimir Vasilyevich – Honored Worker of Science, Dr. of Econ. Sci. , professor, Head of Department of Economics and Management, Academician of International Academy of Communications, St. Petersburg State University of Telecommunications

Published in:
Creative Economy
– № 11 / November, 2009



Keywords: innovation, marketing, modeling, packaging


Citation:
Sergey Bershev, Nazim Aliev, Vladimir Makarov (2009). The method of adaptive management of consumption of services provided in the packages. Creative Economy, 3(11), 79-87. — url: http://bgscience.ru/com/lib/202


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Abstract:

The authors proposed a method that consists of consecutive phases, which include theoretical and practical guidelines for building a complex market products – packages of services.







References:
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