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Foundations of modern marketing operation in tourism infrastructure


Roman Rybakov
(about the author)

Rybakov Roman Aleksandrovich –

Published in:
Russian Journal of Entrepreneurship
– № 4-2 / April, 2009



Keywords: development strategy, marketing communications, publicity, tourism, tourism infrastructure, tourism marketing, world tourism organization


Citation:
Roman Rybakov (2009). Foundations of modern marketing operation in tourism infrastructure. Russian Journal of Entrepreneurship, 10(4), 79-84. — url: http://bgscience.ru/com/lib/1819


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Abstract:

In article the theoretical bases of functioning of market mechanisms of a modern infrastructure including marketing of tourist industry as a base element of competitive economy of region are considered. The conceptual bases of formation of an infrastructure of tourism are given on the basis of global experience and its adaptation to the Russian conditions.







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