Keywords:banking services, commercial bank business unit, customer service center, interaction with customers, marketing, organizational structure
Citation: Sergey Rusakov (2009). Modeling the organization of commercial bank’s work with corporate clients. Russian Journal of Entrepreneurship, 10(10), 107-111. — url: http://bgscience.ru/com/lib/1577
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Abstract:
Although the provision of banking services tailored to the client's interests is declared virtually by all credit institutions, in practice such an approach is quite rare. To implement this principle not simply the existing marketing policy should be changed, but primarily it is necessary to review the basis of business organization and management.