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Models of consumer behavior in the consumer market


Natalyya Yudina, G Bordukov, Yirzhi Kraft
(about the authors)

Yudina Natalyya Alekseevna – Applicant for the candidate of economic sciences grade, Siberian University of Consumer Cooperatives (SibUPK)

Bordukov G I – graduate student Kursk State Agricultural Academy n.a. professor Ivanov I.I.

Kraft Yirzhi – professor, vice rector of Technical University in Liberec, Czech Republic

Published in:
Creative Economy
– № 8 / August, 2009



Keywords: consumer behavior, consumers, market of computer technology, marketing factors, models of consumer behavior


Citation:
Natalyya Yudina, G Bordukov, Yirzhi Kraft (2009). Models of consumer behavior in the consumer market. Creative Economy, 3(8), 147-154. — url: http://bgscience.ru/com/lib/155


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Abstract:

The author considers the model of consumer behavior in the consumer market. Particular attention is paid to the marketing model and influence of its factors on consumer behavior, which are summarized in the formulas, diagrams and tables. The material is designed for managers and staff of marketing services, readers who are interested in improving methods of goods promotion.







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