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Role of marketing in the assessment of competitiveness of a higher education institution


Sabina Savzikhanova, Nigara Eminova
(about the authors)

Savzikhanova Sabina Eminovna – Candidate of Science, Economics, Senior Research Fellow, Scientific Research Center of Management, Economy, Politics and Sociology, State Educational Institution of Higher Professional Learning “Dagestan National Economy State Institution”

Eminova Nigara Eminovna – Candidate of Science, Economics, Scientific Research Center of Management, Economy, Politics and Sociology, State Educational Institution of Higher Professional Learning “Dagestan National Economy State Institution”

Published in:
Creative Economy
– № 12 / December, 2014



Keywords: competitive environment, education, market, marketing, service


Citation:
Sabina Savzikhanova, Nigara Eminova (2014). Role of marketing in the assessment of competitiveness of a higher education institution. Creative Economy, 8(12), 122-127. — url: http://bgscience.ru/com/lib/1351


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Abstract:

The key factors in the adaptation of the education system to the contemporary realia are: focus on the employer, the clear positioning and assessment of the closest competitors so as to develop the effective strategy aimed to retain one's own segment. The article provides the recommendations on the assessment of the competitiveness of a higher education institution using the marketing instruments.







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