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Technology of development and market launch of innovative products


Vitaliy Tumarkin
(about the author)

Tumarkin Vitaliy Vladimirovich – МВА, Russian Presidential Academy of National Economy and Public Administration; General Director, EURORESOURCE LLC, St. Petersburg

Published in:
Creative Economy
– № 11 / November, 2014



Keywords: business, communication, competition, globalization, innovative products, investment, management, market, marketing, modernization, product


Citation:
Vitaliy Tumarkin (2014). Technology of development and market launch of innovative products. Creative Economy, 8(11), 171-180. — url: http://bgscience.ru/com/lib/1336


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Abstract:

Problems of innovation business in Russia are largely associated with insufficient development of marketing in scientific and technical organizations and innovative companies. One of the most important problems of an innovative company is marketing support of innovative products. Practical experience indicates a high degree of risk at market launch of innovative products especially: on average, about the one-third of new products fails and results in losses instead of profit.







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