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The study of features of development of Digital Marketing Communications companies on the example companies of St. Petersburg


Svetlana Sovershaeva
(about the author)

Sovershaeva Svetlana Vladimirovna – Postgraduate of the Faculty of Commerce and Marketing, Saint-Petersburg State University of Economics

Published in:
Creative Economy
– № 7 / July, 2014



Keywords: advertising, consumers, Digital Marketing Communications, efficiency, information technology, internet, investigation of Digital Marketing Communications efficiency, network economy


Citation:
Svetlana Sovershaeva (2014). The study of features of development of Digital Marketing Communications companies on the example companies of St. Petersburg. Creative Economy, 8(7), 100-113. — url: http://bgscience.ru/com/lib/1273


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Abstract:

The article considers the features of the development of Digital Marketing Communications in Russia on the example of companies in St. Petersburg. The author reveals the problems hampering the development of Digital Marketing Communications, analyzes their role in the communication strategy, the level of expenditures, the dominant instruments and features of the organization of web analytics and effectiveness evaluation system.







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