Semerkova Lyubovy Nikolaevna – Doctor of Science, Economics, Head of the Chair of Marketing, Commerce and Service Trades, Penza State University
Geraschenko Marina Mikhaylovna – Postgraduate student, Faculty of Economics and Management, Penza State University, innovation project manager, “Dzhoul-Med”LLC
Sherstobitova Tatyyana Ivanovna – Candidate of Science, Economics, Associate Professor of the Chair of Marketing, Commerce and Service Trades, Penza State University
The authors have analyzed the situation in Russia with the use of innovative models by R. Rothwell’s classification (5G). The data of the expert survey, which involved leading experts in the field of innovation of Penza region and a number of domestic innovative enterprises, are considered having key value. The study determined the effect of the public sector on innovation and outlined the prospects and directions of innovation activity in Russia related to the development of openness and partnership.
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