bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

The analysis of an advertising text on the web-site of a tour operator company working in the sphere of organisation of children’s vacations (evidence from Ostrov Geroev. LLC)


Rafaely Murtazin
(about the author)

Murtazin Rafaely Muzaffarovich – Postgraduate student, Academic Department of Management in the international business and tourism industry, State University of Management, Moscow

Published in:
Creative Economy
– № 2 / February, 2014



Keywords: advertising text, children’s vacation, competition, management, marketing communications, message, rhetoric analysis, service industry, tour operator web-site, tourism


Citation:
Rafaely Murtazin (2014). The analysis of an advertising text on the web-site of a tour operator company working in the sphere of organisation of children’s vacations (evidence from Ostrov Geroev. LLC). Creative Economy, 8(2), 74-80. — url: http://bgscience.ru/com/lib/1209


Share:

Abstract:

The results of rhetorical analysis of an advertising text on the web-site of a tour operator, working in the sphere of organisation of children’s vacations are presented. The author draws a comparison between public speech and the advertising text on the web-site. The description of style of the advertising text as well as the main stylistic devices of which it is composed are presented in the given work. This research is relevant and promising as allowing usage of rhetoric and linguistics laws in the tourism industry.







References:
1. Golub I.B. Russkiy yazyk i kultura rechi. – M.: Logos, 2011.
2. Klyuev E.V. Ritorika. – M.: PRIOR, 2001.
3. Lyvov M.R. Ritorika. – M.: Akademiya, 2004.
4. Ostrov Geroev. Priklyuchencheskiy detskiy lagery s onlayn-translyatsiey [Elektronnyy resurs]. – Rezhim dostupa: http://www.ostrovgeroev.ru.
5. Ritoricheskiy vopros [Elektronnyy resurs]. – Rezhim dostupa: http://ru.wikipedia.org/Ritoricheskiy_vopros.
6. Ritoricheskoe vosklitsanie [Elektronnyy resurs]. – Rezhim dostupa: http://ru.wikipedia.org/Ritoricheskoe_vosklitsanie.
7. Chemodan-ryukzak [Elektronnyy resurs]. – Rezhim dostupa: http://ostrovgeroev.ru/camp/valdai/equipment/.
8. Shevchuk, D.A. Master prodazh: Samouchitel effektivnoy raboty s klientami. – M.: GrossMedia: Rossiyskiy Bukhgalter, 2009.
9. Shevchuk D.A. Ekonomicheskaya zhurnalistika. – M.: GrossMedia: Rossiyskiy Bukhgalter, 2008.