bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Brand-oriented university - a way to success in the education services market


Sabina Savzikhanova
(about the author)

Savzikhanova Sabina Eminovna – Candidate of Economic Sci., Associate Professor of the Academic Department of Information Technologies, Dagestan State University of National Economy under the Government of RD

Published in:
Creative Economy
– № 01 / January, 2014



Keywords: brand, competitiveness of aUniversity, educational services market, information and communication environment, innovations, internet-technologies, knowledge economy, marketing, strategy


Citation:
Sabina Savzikhanova (2014). Brand-oriented university - a way to success in the education services market. Creative Economy, 8(01), 123-127. — url: http://bgscience.ru/com/lib/1203


Share:

Abstract:

The study is relevant due the necessity for clarification and detailed consideration of the role of brand management in the sphere of educational services. Modern Russian universities need to create brands that give them a competitive advantage in the market of educational services, which is extremely important in the conditions of Russia's entry into the WTO.







References:
1. Bogomolova I., Gavrilova Z. Povyshenie konkurentosposobnosti brenda // Marketing, 2010. – № 4.
2. Gvozdetskaya I. Upravlenie kapitalom brenda // Marketing, 2011. – № 3.
3. Zakharenko I., Sadriev R. Sozdanie brendov pri pomoschi pyatikomponentnoy strukturnoy modeli brenda // Marketing, 2009. – № 4.
4. Mozharova A. Marketingovye tekhnologii brendinga v virtualnom prostranstve // Marketing, 2012. – № 6.
5. Sizemov, I.G. Rol brenda v razvitii vysshego uchebnogo zavedeniya // Prakticheskiy marketing, 2006. – № 118.
6. Utkina U. Osobennosti brendinga v globalnoy srede // Marketing, 2012. – № 6.