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Marketing Policy – Effective Approach to Modernization of Economy of the Educational Services Sphere


Sabina Savzikhanova
(about the author)

Savzikhanova Sabina Eminovna – Candidate of Economic Sci., Associate Professor of the Academic Department of Information Technologies, Dagestan State Institute of National Economy of Dagestan Republic, Makhachkala

Published in:
Creative Economy
– № 8 / August, 2013



Keywords: educational services, innovations, innovative process, marketing, modernization, network spaces


Citation:
Sabina Savzikhanova (2013). Marketing Policy – Effective Approach to Modernization of Economy of the Educational Services Sphere. Creative Economy, 7(8), 52-56. — url: http://bgscience.ru/com/lib/1136


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Abstract:

The marketing policy of development of the sphere of the educational services, including formation of infrastructure of Internet marketing is defined, having created in each higher education institution electronic system of marketing, using the information and communication system developed within this research, being part of the general interuniversity electronic marketing system created on the basis of a global and innovative educational portal.







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