Melnikov Oleg Nikolaevich – (Bauman Moscow State Technical University)
Gankin Nikita Alekseevich – (RANEPA)
Esipenko Denis Aleksandrovich – (Bauman Moscow State Technical University)
The results of the comparative analysis of material and information economic products particularities are given. The analysis identified their main similarities and differences, and the necessity to take them into account is caused by the growth of intellectualization of material production. From the organizational and economic point of view, the concepts of "material economic products" and "information economic products" are considered. The results of the study of the necessity to expand the "wants" and "needs" concepts are shown. The authors jumped into conclusion that it is really important from the standpoint of covering not only the sphere of marketing as an activity aimed at ensuring the competitiveness of the company, but also the need to take into account the closer connection of the "need" concept with the spent human bioenergy, which must be restored as a result of energy consumption from external material and intangible (spiritual) sources, described in the form of a necessary set of needs, which are then provided to a person in the form of "goods". The classification of goods satisfying different types of needs is offered.
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