Perepelkin N.A., Rykalina O.V., Tultaev T.A.Published in:
Journal of International Economic Affairs
– Volume 9, Number 4 (October-December 2019)

JEL classification: L91, M31, R41

Keywords: identification of comfort criteria for transfer in transport, researches of the transfer comfort, technique of identification of comfort criteria for transfer in transport, transport hubs, transport system of the megalopolis


Share:

Abstract:

Against the background of the dynamically developing transport system of Moscow, associated with the construction of new highways, interchanges and chords, bridges and overpasses, stations of the city subway and the Moscow Central Ring (MCR), the appearance of the Moscow Central Diameters (MCD) in the foreseeable future, the Moscow authorities face an acute problem of improvement the level of comfort of transfers made daily by Muscovites and guests of the capital. This article presents the method of identification of comfort criteria for transfer between different types of urban surface transport, the Moscow metro and the Moscow Central Ring at transport hubs of the capital. The results obtained during the marketing researches identify the criteria of comfort of transfer. Identification of the criteria is necessary for research and further improvement of passengers' transfer comfort in the city transport. And it has been initiated by Department of transport of the city of Moscow. The results of the study will be used to develop practical recommendations and management decisions on this issue on the basis of the identified needs of passengers in comfort improvement at transport hubs.

---

References:
Karpova S.V.,Mkhitaryan S.V. (2017). Marketing v otraslyakh i sferakh deyatelnosti: uchebnik i praktikum dlya akademicheskogo bakalavriata [Marketing in branches and spheres of activity: tutorial and workshop for academic baccalaureate] (in Russian).
Malkhorta, Neresh K. (2002). Marketingovye issledovaniya [Marketing researches] (in Russian).
Prosvirkin B.L., Grineva O.O. (2016). Povedenie potrebiteley [Consumers' behaviour] (in Russian).
Seyfullaeva M.E., Skorobogatyh I.I., Sidorchuk R.R., Grineva O.O. (2018). Otsenka vosprinimaemogo kachestva transportnoy uslugi: teoreticheskiy i prakticheskiy podkhody [The assessment of perceived quality of transport services: theoretical and practical approaches]. Bulletin of Plekhanov Russian University of Economics. (2). 122-134. (in Russian).
Skorobogatyh I.I., Seyfullaeva M.E., Sidorchuk R.R., Shirochenskaya I.P. (2018). Zarubezhnyy opyt izucheniya vosprinimaemogo kachestva transportnoy uslugi (na primere relsovogo transporta) [Foreign experience of studying the perceived quality of transport services (for example rail transport)]. Journal of Marketing in Russia and Abroad. (5). 36-48. (in Russian).
Skorobogatyh I.I., Sidorchuk R.R., Zavyalov D.V., Mkhitaryan S.V. (2019). Operatsionnye resheniya strategii demarketinga dlya snizheniya transportnoy nagruzki v tsentre megapolisa [Operating decisions of the strategy of demarketing to reduce the traffic load in the center of the city]. RISK: Resources, information, supply, competition. (1). 267-275. (in Russian).
Skorobogatyh I.I.,Efimova D.M. (2017). Marketingovye issledovaniya i situatsionnyy analiz [Marketing researches and situational analysis] (in Russian).
Tultaeva I.V. (2012). Rol informatsii v obespechenii konkurentosposobnosti predpriyatiya [The role of information in ensuring the competitiveness of the enterprise]. Aktualnye problemy konkurentosposobnosti predpriyatiy. 191-193. (in Russian).