Under modern economic conditions it is extremely important for Russia to develop innovative processes, not only at the national level but also at the business level. Development of competitive domestic innovative structures today is still too expensive for the majority of individual companies and organizations in Russia. In connection with it a number of companies , following the experience of international corporations , are increasingly beginning to use crowdsourcing marketing techniques . Development of crowdsourcing processes for Russia is crucial, as it gives more opportunities to develop business for the account and in conjunction with the development of a consumer society. Currently, for management of innovation crowdsourcing processes companies use traditional linear forms of organization, which deprive them of most of the opportunities and solutions. The author proposes a new approach to management of the crowdsourcing innovation processes in the innovative marketing, namelythe process of management of complementary knowledge bases. The approach is based on the application of the principles and achievements of eventological science in marketing open innovation processes. For an organizer of innovation process, this approach allows to identify the most promising areas of development, to build intellectual base to organize the process of development of an unlimited number of alternative chains of events (event is a key concept of eventology and is of fundamental importance for the development of marketing approaches ) .
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