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Impact of the mission of Russian companies on the business value and availability of innovative activities


Elena Pervakova, Vitaliy Glavchanskiy
(about the authors)

Pervakova Elena Evgenyevna – Ph. D student of the Labour Economics and Social Policy Department, Russiant Presidental Academy of National Economy and Public Administration

Glavchanskiy Vitaliy Dmitrievich – 5th year student of the Department of Economics,Russiant Presidental Academy of National Economy and Public Administration

Published in:
Creative Economy
– № 12 / December, 2013



Keywords: business strategy, costs increasing, industrial economics, innovations, management, marketing, mission, research and development result


Citation:
Elena Pervakova, Vitaliy Glavchanskiy (2013). Impact of the mission of Russian companies on the business value and availability of innovative activities. Creative Economy, 7(12), 22-31. — url: http://bgscience.ru/com/lib/1099


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Abstract:

The article presents the results of studies on the impact of the mission of company on its efficiency, activity and innovative potential. This topic is relevant as it is connected with the increasing role of social capital in the modern innovation economy. The importance of the mission follows from the thesis that the desire to identify oneself with society, team is one of the most important human’s motivations. In such a way, the mission and values ​​(the main purpose of the business according to the public benefit ) define the involvement in the labor process . Furthermore, the degree of comprehension of actions determines the job satisfaction. One drew a conclusion about the importance of the choice of the mission of company and its values ​​ for the growth of its cost and increasing the investments in research and elaborating. Keywords : mission , costs increasing , research and development result, innovations , industrial economics, business strategy, marketing, management







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