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Integrated Communications as a Factor of Innovative Development of HEIs


Konstantin Elenev
(about the author)

Elenev Konstantin Sergeevich – Postgraduate Student of the Chair of Financial Management, Moscow State Technological University “Stankin”

Published in:
Creative Economy
– № 2 / February, 2013



Keywords: influence group, innovative development of HEIs, integrated communications of HEIs, knowledge based economy, management in education, marketing, networking cooperation


Citation:
Konstantin Elenev (2013). Integrated Communications as a Factor of Innovative Development of HEIs. Creative Economy, 7(2), 55-60. — url: http://bgscience.ru/com/lib/1046


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Abstract:

Innovative development of universities is considered by the Author in historic retrospective. On the basis of performed analysis a high relevance of development of communications as one of factors of innovative development of HEIs is justified, a conceptual approach to development of communications of innovation-oriented HEIs is determined.







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