Zinchenko Svetlana Vladimirovna – (Penza State University)
Semerkova Lyubov Nikolaevna – (Penza State University)
The article deals with the transformation of the structure and functional significance of the distribution channels of tourist services, which is based on the globalization of business and the development of digital technologies. Under these conditions, the market has seen a convergence of service providers and consumers, each of whom is trying to get rid of intermediaries. The influence of this on the travel agency business and possible directions of its development in the current situation is considered: automation and development of companies as online travel agencies, personification, business consolidation.
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