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Methods of Complex Analysis of Mobile Operators’ Competitive Advantages


Olesya Lukashova
(about the author)

Lukashova Olesya Arkadyevna – Postgraduate Student of the Chair of the World Economy and Commerce, lecturer of the Chair of Management, Far Eastern State Transport University, City of Khabarovsk

Published in:
Creative Economy
– № 1 / January, 2013



Keywords: communications, competitive advantages, complex analysis, marketing, methodology, mobile network, service business, strategy


Citation:
Olesya Lukashova (2013). Methods of Complex Analysis of Mobile Operators’ Competitive Advantages. Creative Economy, 7(1), 124-129. — url: http://bgscience.ru/com/lib/1014


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Abstract:

The article represents methodical recommendations for complex analysis of mobile operators’ competitive advantages. The complex analysis is performed by expertise of competitive advantages of a mobile operator in the sector (on the basis of publication dynamics analysis), having which a company yields to its competitors, or outmarkets them. Mobile operators of “Big Third”, that is, MTS, Beeline and Megafon that are available almost in all regions of our country were analyzed.







References:
1. Kachestvo uslug mobilnoy svyazi po regionam Rossii: issledovanie kompanii Systemics-PAB [Elektronnyy resurs] // http://www.dv-reclama.ru.
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