Zhernov E.E., Nekhoda E.V., Redchikova N.A.Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 12 (December 2018)

JEL classification: A13, D21, M14

Keywords: concept of creating shared values, context of humanistic values, ethical conditions, implementation of ethical norms, labour activity, moral and ethical component


Share:

Abstract:

The article attempts to substantiate the imperativeness of moral and ethical component of the concept of creating shared value, formulates ethical conditions for the implementation of the concept. The subject of the study is the phenomenon of creating shared values as a market process in the context of humanistic social, ecological and moral values. The purpose of the article is to draw attention to the moral component of the economic activity of creating values, to emphasize the problems of increasing social wealth in “conscious capitalism” and strengthening the priority of the labour activity of the employee who creates economic value.

---

References:
Akmaeva R.I. (2011). Rol upravlencheskikh innovatsiy v modernizatsii ekonomiki strany [Role of managerial innovations in domestic economy modernization]. Vestnik Mezhdunarodnogo instituta ekonomiki i prava. (2). 55-65. (in Russian).
Akmaeva R.I., Epifanova N.Sh., Lunev A.P. (2012). Usloviya i predposylki primeneniya kontseptsii obschikh tsennostey na rossiyskikh predpriyatiyakh [Conditions and prerequisites for the application of the concept of common values in Russian enterprises]. St. Petersburg Polytechnic University Journal of Engineering Science and Technology. (6). 87-93. (in Russian).
Alle M. (2003). Globalizatsiya: razrushenie usloviy zanyatosti i ekonomicheskogo rosta. Empiricheskaya ochevidnost [Globalization: the erosion of employment and economic growth. Empirical evidence] M.: TEIS. (in Russian).
Allenby B.R., Sarewitz D. (2011). The Techno-Human Condition Cambridge: The MIT Press.
Bichinev A.A. (2017). Mezhdunarodnye i rossiyskie problemy implementatsii kontseptsii sozdaniya obschey tsennosti (Creating Shared Value [Creating shared value concept: issues regarding its implementation in russian and global business]. Economics and management: problems, solutions (Ekonomika i upravleniye: problemy, resheniya nauchno-prakticheskiy zhurnal). 2 (4). 124-130. (in Russian).
Crane A., Palazzo G., Spence L.J., Matten D. (2014). Contesting the value of “creating shared value” California Management Review. 56 (2). 130-153.
Dedyulina M.A., Papchenko E.V. (2009). Sotsialnaya etika [Social ethics] Taganrog: Izd-vo TTI YuFU. (in Russian).
Greber D. (2015). Dolg: pervye 5000 let istorii [Debt: the first 5,000 years of history] M.: Ad Marginem Press. (in Russian).
Khetcher U. (1998). Ekonomika i moralnye tsennosti (intervyu) [Economics and moral values (interview)]. Social Sciences and Contemporary World. (4). 41-48. (in Russian).
Kozlovski P. (1999). Printsipy eticheskoy ekonomii [Principles of ethical economy] SPb.: Ekonomicheskaya shkola. (in Russian).
Lvov D.S. (2005). Nuzhna li Rossii svoya filosofiya ekonomiki? [Does Russia need its own philosophy of Economics?]. Nauchno-analiticheskiy zhurnal Obozrevatel - Observer. (5). 5-16. (in Russian).
Lyubinin A. (2016). Snova k probleme genezisa i predmetnogo soderzhaniya «ekonomiks» [Once again of economics genesis and subject]. Russian Economic Journal. (2). 35-65. (in Russian).
Mackey J.E., Sisodia R.S. (2013). Conscious Capitalism: Liberating the Heroic Spirit of Business Boston: Harvard Business Review Press.
Makki Dzh., Sisodia R.S. (2015). Soznatelnyy kapitalizm. Kompanii, kotorye prinosyat polzu klientam, sotrudnikam i obschestvu [Conscious capitalism. Companies that benefit customers, employees and society] M.: Mann, Ivanov i Ferber. (in Russian).
Melnik D.V. (2017). Mezhdu Leviafanom i Mammonoy: v poiskakh moralnoy ekonomiki [Between Leviathan and Mammon: In Search for Moral Economics]. Social Sciences and Contemporary World. (1). 46-61. (in Russian).
Osipova E.V. (1979). Sotsiologicheskaya sistema Vilfredo Pareto [The sociological system of Wilfredo Pareto] M.: Nauka. (in Russian).
Ostervalder A., Pine I. (2014). Postroenie biznes-modeley: nastolnaya kniga stratega i novatora [Building business models: the Handbook of the strategist and innovator] M.: Alpina Pablisher. (in Russian).
Popov S.A., Fomina L.L. (2013). Ot teorii steykkholderov k realizatsii kontseptsii obschikh tsennostey [From the Theory of Stakeholders to Implementation of the Concept of Shared Values]. Russian Journal of Entrepreneurship. (2). 60-65. (in Russian).
Porter M.E., Kramer M.R. (2011). Creating shared value Harvard Business Review. (1-2). 62-77.
Prigozhin A.I. (2017). Delovaya makrokultura: metody razvitiya [Business Macroculture: Methods of Development]. Social Sciences and Contemporary World. (1). 114-127. (in Russian).
Reyes G. de los Jr., Scholz M., Smith N.C. (2017). Beyond the “Win-Win”: Creating Shared Value Requires Ethical Frameworks California Management Review. 59 (2). 142-167.
Rogova T.N. (2016). Kontseptsiya obschikh tsennostey v ekonomike [The concept of shared values in economics]. Economic analysis: theory and practice. (4). 36-45. (in Russian).
Skidelski R. (2009). Keyns i etika kapitalizma [Keynes and the ethics of capitalism]. Obschaya tetrad: Vestnik Moskovskoy shkoly politicheskikh issledovaniy. (4). 90-102. (in Russian).
Sorokin P. (2000). Sotsialnaya i kulturnaya dinamika: issledovanie izmeneniy v bolshikh sistemakh iskusstva, istiny, etiki, prava i obschestvennyh otnosheniy [Social and cultural dynamics: research of changes in large systems of art, truth, ethics, law and social relations] SPb.: Izd-vo RKhGI. (in Russian).
Veber M. (1990). Politika kak proyavlenie i professiya [Policy as a manifestation of the profession] M.: Progress. (in Russian).
Путин В.В. Выступление на пленарном заседании XXII Петербургского международного экономического форумаKremlin.ru. (in Russian). Retrieved June 28, 2018, from http://kremlin.ru/events/president/transcripts/57556