Levchenko Tatyana P. – Sochi State University (Sochi State University )
Konanykhina Olga V. – Astrakhan State University (Astrakhan State University )
The monograph reveals and substantiates the significance of sustainable tourism development in territories without obvious tourist attractiveness. We’ve created a structural model for sustainable development of nature-oriented tourism, which allows predicting the values of the indicator of the sustainability of the development of the territory from the standpoint of economic, environmental, social and innovative components. We’ve developed algorithm for the formation of a combined tourism product of nature-oriented tourism, aimed at choosing the optimal instrument for sustainable development. We assess the impact of nature-oriented tourism as the main form of sustainable tourism on the economy of the territory, based on the calculation of synergies, such as income, output and sales, employment, commercial operations. We’ve developed the branding concept for nature-oriented tourism as an innovative component of its sustainable development.
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