consumer preferences assessment – BIBLIO-GLOBUS Science

Joint analysis as an assessment method of consumer preferences and its implication for effective advertisement

Lysenko M.Yu., Schekoldin V.Yu. Joint analysis as an assessment method of consumer preferences and its implication for effective advertisement // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 21. — p. 3275-3288. — doi: 10.18334/rp.18.21.38504

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Keyword: consumer preferences assessment

Joint analysis as an assessment method of consumer preferences and its implication for effective advertisement

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