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Formation of a Strategic Competitive Advantage of the Service Companies Based on Customer-Oriented Approach


Mikhail Zorin
(about the author)

Zorin Mikhail Viktorovich – Applicant of the Institute of Research Goods Astir and Conjuncture of the Wholesale Market (ITKOR)

Published in:
Creative Economy
– № 12 / December, 2012



Keywords: customer focus, customers of services, global communications, human capital, information and communication technologies, innovative and creative activity, internet environment, marketing management, outlet, service, services, software


Citation:
Mikhail Zorin (2012). Formation of a Strategic Competitive Advantage of the Service Companies Based on Customer-Oriented Approach. Creative Economy, 6(12), 103-110. — url: http://bgscience.ru/com/lib/992


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Abstract:

The transition of organizations from competitive interaction of market players to the common innovative space of solutions with global chains of creating customer values is taking place today. And in this context the author makes a conclusion that the service includes the unification (involvement) of additional resources (customer, suppliers, partners of inter-company chain), the total value of which considerably exceeds the value of a single unit of the chain.







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