bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Concept formation of “Internet marketing for higher education market”


Natalyya Stefanova, Aleksey Yurasov
(about the authors)

Stefanova Natalyya Aleksandrovna – senior lecturer, deputy head of the academic department of electronic commerce

Yurasov Aleksey Vladimirovich – Ph. D. in Economics, professor, assistant to the rector for international relations, head of the academic department of electronic commerce, Povolzhskiy State University of Telecommunication and Information

Published in:
Creative Economy
– № 11 / November, 2012



Keywords: company website, competitiveness, information technologies, internet, management, marketing communications, needs, network communications, new economy, service market


Citation:
Natalyya Stefanova, Aleksey Yurasov (2012). Concept formation of “Internet marketing for higher education market”. Creative Economy, 6(11), 75-82. — url: http://bgscience.ru/com/lib/969


Share:

Abstract:

The paper deals with the development of the concept of “Internet marketing for higher education market”. In view of this market belonging to the service sector, the essence of Internet marketing services is revealed.







References:
1. Tultaev T.A. Marketing uslug [Tekst]. – M.: MFPA, 2005.
2. Kapturevskiy Yu.N. Prakticheskiy marketing [Tekst]. – SPb.: Piter, 1999.
3. Samoylov I.V. Znanie-tsentricheskaya metodika perekhoda predpriyatiy k deyatelnosti na osnove internet-marketinga // Kreativnaya ekonomika, 2011, № 1.
4. Kotler F. Marketing menedzhment. Ekspress-kurs [Tekst] / Per. s angl.; pod red. S.G. Bozhuk. – SPb.: Piter, 2006.
5. Golubkov E.P. Osnovy marketinga. Uchebnik [Tekst]. – M.: Finpress, 2008.
6. Danchenok L.A. Osnovy marketinga. [Tekst]. – M.: Moskovskiy mezhdunarodnyy institut ekonometriki, informatiki, finansov i prava, 2003.
7. Petrik E.A. Internet-marketing [Tekst]. – M.: MFPA, 2004.
8. Uspenskiy I.V. Internet-marketing. Uchebnik. [Tekst]. – SPb.: SPbGUEiF, 2003.
9. Kholmogorov V. Internet-marketing. Kratkiy kurs [Tekst]. – SPb.: Piter, 2002.
10. Yurasov A.V. Osnovy elektronnoy kommertsii [Tekst]. – M.: Goryachaya liniya-Telekom, 2008.
11. Jeffrey F. Rayport and Bernard J. Jaworski, e-commerce. New York: Mc Graw-Hill, 2001.