Uraev N.N., Safargaliev M.F.Published in:
Journal of Central Asia Economy
– Volume 2, Number 1 (January-March 2018)



Keywords: auto industry, bots, CRM systems, customers, customization, marketing, sales, social networks, triggers


Share:

Abstract:

The relevance of the study is due to the importance of continuous improvement of the sales organization system, without which it is impossible to exist any organization in the modern market of goods and services. The purpose of the article is to study the theory and methods of product promotion in the market, as well as the development and economic evaluation of measures to promote automotive products. The following measures are proposed to promote automotive products: CRM customization; development of social networks, development of mobile applications, as well as advertising of the company using printed products.

---

References:
Alam F. et al (2016). Analysis of Eight Data Mining Algorithms for Smarter Internet of Things (IoT) Procedia Computer Science. 98 437-442.
Alhamedi A. H. et al (2014). Internet of things communication reference model Computational Aspects of Social Networks (CASoN). 61-66.
Ehret M., Wirtz J. (2017). Unlocking value from machines: business models and the industrial internet of things Journal of Marketing Management. 33 (1-2). 111-130.
Jara A.J., Skarmeta A.F. (2013). Enabling Participative Marketing through the Internet of Things Advanced Information Networking and Applications Workshops.
Koühne M., Sieck J. (2014). Location-based services with iBeacon technology Artificial Intelligence, Modelling and Simulation (AIMS). 315-321.
Litvak B.G. (2012). Upravlencheskie resheniya [Management decisions] M.: Moskovskaya Finansovo-Promyshlennaya Akademiya. (in Russian).
Mani Z., Chouk I. (2017). Drivers of consumers’ resistance to smart products Journal of Marketing Management. 33 (1-2). 76-97.
McCarthy J.E. (1960). Basic Marketing: A Managerial Approach New York: Columbia University Press.
Mingaleev G.F. (2012). Lin-tekhnologii kak instrument prakticheskoy optimizatsii proizvodstva na promyshlennyh predpriyatiyakh [Lean technologies as a tool for practical optimization of production at industrial enterprises] Education, science, and manufacturing. New technologies as a tool for implementing the Development and Modernization Strategy-2020. 362-368. (in Russian).
Pal A. (2015). Internet of Things: Making the Hype a Reality IT Professional. 17 (3). 2-4.
Prigozhin A.I. (2010). Tseli i tsennosti. Novye metody raboty s budushchim [Goals and values. New ways to work with the future] M.: Delo ANKh. (in Russian).
Rajabi N., Hakim A. (2015). An intelligent Interactive Marketing System based on Internet of Things Knowledge-Based Engineering and Innovation (KBEI).
Roslyakov A.V., Vanyashin S.V., Grebeshkov A.Yu. (2015). Internet Veshchey [Internet of Things] Samara: Povolzhskiy gosudarstvennyy universitet telekommunikatsiy i informatiki. (in Russian).
Slettemeås D. (2009). RFID—the “Next Step” in Consumer–Product Relations or Orwellian Nightmare? Challenges for Research and Policy Journal of Consumer Policy. 32 (3). 219.
Vesanen J. (2007). What is personalization? A conceptual framework European Journal of Marketing. 41 (5/6). 409-418.
Woodside A. G., Sood S. (2017). Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic Journal of Marketing Management. 33 (1-2). 98-110.
Интернет вещей, IoT, M2MTadviser. (in Russian). Retrieved May 18, 2017, from http://www.tadviser.ru/index.php
Принципы работы платформы AWS IoTAws.amazon.com. Retrieved May 18, 2017, from https://aws.amazon.com/ru/iot-platform/how-it-works
Что такое CRM-системы и как их правильно выбиратьБлог компании Trinion. Retrieved May 18, 2017, from https://habrahabr.ru/company/trinion/blog/249633/