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Optimization of the identity of a development project as a method to ensure its marketing appeal


Ivan Artsybyshev
(about the author)

Artsybyshev Ivan Sergeevich – Postgraduate Student, Chair of Marketing, Saint Petersburg State University of Economics and Finance

Published in:
Creative Economy
– № 4 / April, 2011



Keywords: construction, development, emotional characteristics, individualization


Citation:
Ivan Artsybyshev (2011). Optimization of the identity of a development project as a method to ensure its marketing appeal. Creative Economy, 5(4), 33-38. — url: http://bgscience.ru/com/lib/4946


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Abstract:

Under modern conditions of market of development projects the actors for the individualization of its object, the identity of the object should include not only rational but also emotional characteristics. This will attract new investors and potential customers.







References:
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