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Consumers’ behavior on the market of financial services


Vladimir Skulyskiy
(about the author)

Skulyskiy Vladimir Gennadyevich – Competitor of the Chair of Marketing and Logistics, Financial University under the Government of the Russian Federation

Published in:
Russian Journal of Entrepreneurship
– № 22 / November, 2014



Keywords: behavioral economics, consumers’ behavior, market of financial services


Citation:
Vladimir Skulyskiy (2014). Consumers’ behavior on the market of financial services. Russian Journal of Entrepreneurship, 15(22), 220-224. — url: http://bgscience.ru/com/lib/4856


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Abstract:

The article presents the essential phenomena of behavioral economics and highlights exact examples of the differences in understanding consumers’ behavior between traditional and behavioral economics.







References:
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