bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Tools of improvement of the enterprise activity for goods and service promotion


Olyga Aristova, Evgeniy Bachurin
(about the authors)

Aristova Olyga Mikhaylovna – Candidate of Science, Economics, Volgograd State Technical University

Bachurin Evgeniy Igorevich – Undergraduate student, Volgograd State Technical University

Published in:
Russian Journal of Entrepreneurship
– № 7 / April, 2014



Keywords: goods, marketing, marketing tools, promotion, sale, service, system


Citation:
Olyga Aristova, Evgeniy Bachurin (2014). Tools of improvement of the enterprise activity for goods and service promotion. Russian Journal of Entrepreneurship, 15(7), 77-81. — url: http://bgscience.ru/com/lib/4624


Share:

Abstract:

The article touches upon the role of goods and service promotion in the enterprise general activity. The author shows his vision of this process character. The article has a definition of the main tools and analysis of the strategies directed for goods and service promotion.







References:
1. Ivanov I.V. Marketing. – Saratov: Sarfti, 2012. – 59 s.
2. Melnikovich E.N. Marketingovye issledovaniya vzaimootnosheniy reklamnyh agentstv i klientov: vzglyad reklamistov // Marketingovye issledovaniya. – 2008. – № 2. – S. 58–68.
3. O'Shonessi Dzh. Konkurentnyy marketing: strategicheskiy pokhod. – SPb: Piter, 2012. – 864 s.
4. Romat E.V. Reklama. – SPb: Piter Press, 2008. – 512 s.
5. Kotler F. Osnovy marketinga. – M.: Vilyams, 2012. – 752 s.