Mukharramova Elymira Rafailovna – Candidate of Economic Sci., Associate Professor of the Academic Department of Economics and Entrepreneurship in Construction, Kazan State University of Architecture and Engineering
The influence of factors affecting the choice of a behavior strategy of a company at the market is considered. Significancy of the resource potential in activities of a construction company, as well as substantial impact of the external environment potential on the general potential of such enterprise are noted.
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