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Marketing Communications in the Era of Globalization and Standardization


Evgeniy Taskaev, Anatoliy Arkhipov
(about the authors)

Taskaev Evgeniy Nikolaevich –

Arkhipov Anatoliy Evgenyevich –

Published in:
Russian Journal of Entrepreneurship
– № 1-2 / January, 2011



Keywords: global mass media, internationalization of the global economy, marketing communications, pricing strategy, supply and demand, unification ofcommunication


Citation:
Evgeniy Taskaev, Anatoliy Arkhipov (2011). Marketing Communications in the Era of Globalization and Standardization. Russian Journal of Entrepreneurship, 12(1), 90-93. — url: http://bgscience.ru/com/lib/2822


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Abstract:

The dynamism of global economic processes makes it necessary to revise approaches to the organization of company’s communication activities. The authors prove the need for the optimal combination of unified marketing procedures with the unique characteristics of the national and industrial markets.







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