Formation of Marketing Mix Measures for Impacting on Consumers of Educational Services

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Formation of Marketing Mix Measures for Impacting on Consumers of Educational Services

Aida Bagautdinova

(about the author)

Bagautdinova Aida Zufarovna – Applicant, Kazan State Technical University named after A.N. Tupolev

Published in:
Russian Journal of Entrepreneurship
– № 10-1 / October, 2010

Keywords: educational services, marketing, marketing strategy of university, values

Citation:
Aida Bagautdinova (2010). Formation of Marketing Mix Measures for Impacting on Consumers of Educational Services. Russian Journal of Entrepreneurship, 11(10), 17-22. — url: http://bgscience.ru/com/lib/2585

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Abstract:

The article suggests a set of marketing mix measures which impact on the consumers of higher school educational services. Implementation of these measures will solve the problem of strategic development of university by increasing interest in technical specializations and enhance the prestige of these professions.

References:
1. Lamben Zhan-Zhak. Menedzhment, orientirovannyy na rynok: Per. s angl. / Pod red. V.B. Kolchanova. – SPb.: Piter, 2004.

Formation of Marketing Mix Measures for Impacting on Consumers of Educational Services

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