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The Primary Method of Economic Coordination and Its Impact on Advertising Market Development


Ekaterina Kuzymenko
(about the author)

Kuzymenko Ekaterina Viktorovna – Assistant, Chair of Computer Technologies in Design, Institute of Municipal Economy, National Aviation University, Kiev

Published in:
Russian Journal of Entrepreneurship
– № 7-2 / July, 2010



Keywords: advertising, depersonified information, primary method of economic coordination


Citation:
Ekaterina Kuzymenko (2010). The Primary Method of Economic Coordination and Its Impact on Advertising Market Development. Russian Journal of Entrepreneurship, 11(7), 88-92. — url: http://bgscience.ru/com/lib/2353


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Abstract:

The article is devoted to the influence of the primary method of economic coordination on the development of the advertising market. The given hypotheses are checked on the statistical data.








References:
1. Greif, Avner, Cultural Beliefs and the Organization of Society: a Historical and Theoretical Reflection on Collectivist and Individualist Societies // Journal of Political Economy 102 (1994a): 912–50.
2. Aoki, Masahiko, Hyung-ki Kim, and Masahiro Okuno-Fujiwara (eds.), The Role of Government in East Asian Economic Development: Comparative Institutional Analysis, Oxford: Clarendon Press (1997).
3. John Shuhe Li, Relation-based versus Rule-based Governance: an Explanation of the East Asian Miracle and Asian Crisis, Review of International Economics, 11(4), 651–673, 2003.
4. World Digital Media Trends 2007, World Association of Newspapers, WAN, May 2007.
5. Li, S. and Filer, L. The effects of the governance environment on the choice of investment mode and the strategic implications // Journal of World Business, (2007) 42: 80–98.

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