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Sector-specific of marketing complex and its components


Aleksandr Stetsenko, Aleksey Zaytsev
(about the authors)

Stetsenko Aleksandr Vasilyevich –

Zaytsev Aleksey Gennadyevich –

Published in:
Russian Journal of Entrepreneurship
– № 7-2 / July, 2009



Keywords: assessment of natural resources, industrial field economics, marketing, regional marketing, regional specificity of marketing, state regional policy


Citation:
Aleksandr Stetsenko, Aleksey Zaytsev (2009). Sector-specific of marketing complex and its components. Russian Journal of Entrepreneurship, 10(7), 176-180. — url: http://bgscience.ru/com/lib/1715


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Abstract:

The effective implementation of complex of marketing in different spheres means mastering the markets within the region, retaining and expanding their numbers beyond the regional territory, which allows to realize the full potential of the region. In the article on the case of Orel region, we consider what factors should be taken into account in constructing a regional marketing.







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