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Features of correlation between marketing functions of the company and showings of effective functioning of retail trade


Olyga Kompaniets
(about the author)

Kompaniets Olyga Sergeevna –

Published in:
Russian Journal of Entrepreneurship
– № 9-2 / September, 2009



Keywords: marketing, marketing functions, marketing-oriented management, retail trade


Citation:
Olyga Kompaniets (2009). Features of correlation between marketing functions of the company and showings of effective functioning of retail trade. Russian Journal of Entrepreneurship, 10(9), 52-56. — url: http://bgscience.ru/com/lib/1702


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Abstract:

In modern market conditions the market-focused management (MFM) is of current importance for every kind of activity. Before one proves efficiency of introducing the MFM concept into the practice of retail enterprises, it is necessary to reveal the correlation between marketing functions and showings of the effective functioning of retail companies.







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