Motivation for consumer behavior in the market of innovative technologies

_{Switch to Russian:}

Motivation for consumer behavior in the market of innovative technologies

Yana Matkovskaya

(about the author)

Published in:
Russian Journal of Entrepreneurship
– № 7-1 / July, 2009

Keywords: exogenous and endogenous motivation, imposed motivation, initiated motivation, market for innovative technologies, motivation for consumer behavior, rational and irrational motivation, stimulated motivation, technological optimism, technological pessimism

Citation:
Yana Matkovskaya (2009). Motivation for consumer behavior in the market of innovative technologies. Russian Journal of Entrepreneurship, 10(7), 72-79. — url: http://bgscience.ru/com/lib/1490

Share:

Abstract:

The article examines and classifies the motives determining consumer behavior in the market of innovative technologies. A differentiation of these motifs in different situations is researched.

References:

Motivation for consumer behavior in the market of innovative technologies

BIBLIO-GLOBUS Science

Other sites