rational and irrational motivation – BIBLIO-GLOBUS Science

Motivation for consumer behavior in the market of innovative technologies

Yana Matkovskaya Motivation for consumer behavior in the market of innovative technologies // Russian Journal of Entrepreneurship. — 2009. — № 7-1 (138). — p. 72-79. — URL: http://bgscience.ru/com/lib/1490

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Keyword: rational and irrational motivation

Motivation for consumer behavior in the market of innovative technologies

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