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Supply and demand as incentives and controls of marketing


Aleksandr Stetsenko, Aleksey Zaytsev
(about the authors)

Stetsenko Aleksandr Vasilyevich –

Zaytsev Aleksey Gennadyevich –

Published in:
Russian Journal of Entrepreneurship
– № 8-1 / August, 2009



Keywords: advertising, demand, marketing strategies, model of incentive, offer, pr-technologies marketing activities, product policies


Citation:
Aleksandr Stetsenko, Aleksey Zaytsev (2009). Supply and demand as incentives and controls of marketing. Russian Journal of Entrepreneurship, 10(8), 86-90. — url: http://bgscience.ru/com/lib/1457


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Abstract:

In marketing strategy we must take into account the models of regulation and stimulation of demand and supply. And they should be seen as interrelated, because they determine in a complex the system of actions. After all, the marketing complex, in addition to pricing, involves the realization of a developed product, communication and contractual policies of the company.







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