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Features of the life cycle of brands of software


Armen Gastyan, Anastasiya Shiyanova, Yirzhi Kraft
(about the authors)

Gastyan Armen Shagenovich – Cand. of Econ. Sci., assistant professor of global information resources and electronic business

Shiyanova Anastasiya Aleksandrovna – Cand. of Econ. Sci., assistant chair of global information resources and electronic business Stavropol State University

Kraft Yirzhi – professor, vice rector of Technical University in Liberec, Czech Republic

Published in:
Creative Economy
– № 8 / August, 2009



Keywords: brand, innovative software, marketing communications, product life cycle


Citation:
Armen Gastyan, Anastasiya Shiyanova, Yirzhi Kraft (2009). Features of the life cycle of brands of software. Creative Economy, 3(8), 155-161. — url: http://bgscience.ru/com/lib/138


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Abstract:

The current economy of Russia formed the competitive environment and businesses for success in the market need the effective competitive advantage. The authors note that the software has a number of distinctive features, which allows influencing on the life cycle of the brand program. The brand is supported in the blossoming stage, which contributes to a sustainable positive image of the manufacturer. The material is designed for entrepreneurs engaged in production of software products, as well as those interested in promoting various brands.







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