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Paradigm, development trends and transformation of video content in the traditional television and on the Internet


Lyubovy Kravezhina
(about the author)

Kravezhina Lyubovy Evgenyevna – Postgraduate at the Faculty of Technology and Sales Management, Russian University of Economics named after G.V. Plekhanov

Published in:
Creative Economy
– № 9 / September, 2014



Keywords: competition, information, Internet communications, knowledge economy, marketing, media consumption, media planning, television watching, video content


Citation:
Lyubovy Kravezhina (2014). Paradigm, development trends and transformation of video content in the traditional television and on the Internet. Creative Economy, 8(9), 115-123. — url: http://bgscience.ru/com/lib/1300


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Abstract:

The features of video content in the era of the digital revolution are considered. If previously only TV has provided the opportunity for consumer video content, then at the moment, digital video content is developing at a swift rate in terms of both its quantity and quality. Taking into account the ever-growing role of the Internet, we can assume that in the near future digital video content will become more and more popular and compete with traditional TV for a share of media consumption.







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