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The influence of the innovation technologies on the sports business


Aleksandr Larin
(about the author)

Larin Aleksandr Sergeevich – Postgraduate of the Chair of Foreign Trade, The Kuban State Agrarian University, Krasnodar

Published in:
Creative Economy
– № 6 / June, 2014



Keywords: innovation companies, innovations, marketing, profit, sport, sports business, technologies


Citation:
Aleksandr Larin (2014). The influence of the innovation technologies on the sports business. Creative Economy, 8(6), 90-97. — url: http://bgscience.ru/com/lib/1257


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Abstract:

In the conditions of strong competition in the elite sport, the role of innovation activities is paramount for high performance by sportsmen. Currently, the development and fast in production of newest sports goods and services is of great consequence for improvement of financial performance of the sports business.







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