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X-PEOPLE: new type of consumer or new value


Elyvira Klimova, Tatyyana Klimova
(about the authors)

Klimova Elyvira Nikolaevna – Candidate of Science, Economics, Associate professor of the Chair of Service and Business Organization, Novosibirsk State University of Economics and Management

Klimova Tatyyana Vasilyevna – Candidate of Science, Sociology, Associate professor of the Chair of Human Resource Management, Siberian branch of the Russian Presidential Academy of National Economy and Public Administration, Novosibirsk

Published in:
Creative Economy
– № 4 / April, 2014



Keywords: communications, consumer profile, image, intellectual capital, internet, management, market, marketing


Citation:
Elyvira Klimova, Tatyyana Klimova (2014). X-PEOPLE: new type of consumer or new value. Creative Economy, 8(4), 34-41. — url: http://bgscience.ru/com/lib/1232


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Abstract:

The authors characterize the transformations that take place in economy and in society, and come to the conclusion, that a new type of man as a consumer is coming into existence. The scientific inventions of the past decades and the immense global technological growth have changed the lifestyle, values and behavior of man. Technologization, informatization, ecologization and other global trends modify the profile of the consumer who is represented by the general term of X-PEOPLE.







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