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Transnational Corporation Innovational Strategies in the Individual Sectors of the World Economy


Galina Bak
(about the author)

Bak Galina Aleksandrovna – Postgrade student World Economy and International Relationship Institute of the NAS, Kiev, Ukraine

Published in:
Creative Economy
– № 8 / August, 2013



Keywords: economic structure, innovational strategies, market conditions, marketing management, technological and organizational innovations, transnational corporations


Citation:
Galina Bak (2013). Transnational Corporation Innovational Strategies in the Individual Sectors of the World Economy. Creative Economy, 7(8), 31-38. — url: http://bgscience.ru/com/lib/1133


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Abstract:

Basing on the translational corporations’ activities analyses in the period of the creation and foundation of the sixth economy system there was revealed a special corporation innovational strategies importance in such economy sectors as pharmaceutical and automotive construction. The most of these strategies are directed to the technological innovations and organizational innovations usage which are strictly connected with the new markets and optimal world economy forms appearance. It is underlined that, the secondary place of the progressive technological innovations in the anti-crisis innovational decisions making by the big transnational companies despite their leadership in the innovations creation.







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