Бережнов Г.В.Монография:
ISBN: 5-94112-019-2
Формат: 60x90/16, мягкая обложка
Тираж: 500
Дата публикации: 30.07.2004
Издатель: Издательский дом «МЕЛАП»


Ключевые слова: стратегическое управление, управление предприятием


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Аннотация:

Работа представляет собой очерк концептуальных проблем методологии управления развитием предприятия, в котором рассматриваются три группы вопросов. Первая включает концептуальные аспекты взаимосвязи развития современного рынка, предприятия и стратегии. Ко второй группе относятся вопросы, связанные с развитием основных элементов стратегической деятельности (цели, средств, ресурсы). В третьей части рассматривается эволюция стратегической деятельности, категории опосредованной и непосредственной стратегической деятельности. Книга рассчитана на руководителей производственных предприятий, деловых людей, преподавателей, аспирантов и студентов экономических вузов, слушателей систем переподготовки и повышения квалификации специалистов и руководящих работников.

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