Usov Nikolay Vladimirovich – (Lobachevsky State University of Nizhni Novgorod – National Research University (UNN))
Trofimov Oleg Vladimirovich – (Lobachevsky State University of Nizhni Novgorod – National Research University (UNN))
Frolov Vladislav Genrikhovich – (Lobachevsky State University of Nizhni Novgorod – National Research University (UNN))
Makusheva Yuliya Andreevna – (Lobachevsky State University of Nizhni Novgorod – National Research University (UNN))
Kovylkin Dmitriy Yurevich – (Lobachevsky State University of Nizhni Novgorod – National Research University (UNN))
The article considers the existing methodological developments and approaches to the assessment of the innovation potential of the market and industry. A systematic assessment of the innovation potential of priority industries of the Nizhny Novgorod region was carried out. The authors propose to use a multi-level approach to determine the innovation potential of the market and industry. For an integrated assessment of the innovation potential of priority industries of the Nizhny Novgorod region, an adaptive technique is proposed, which allows to assess the innovation potential of industries with the specified parameters of aggregation, to assess the situation in the market, to assess the basic trends of the industry and to identify the most priority components of its development.
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