Arkhipov A.E., Sevryukov I.Yu., Pechenevskaya A.A.Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 10 (October 2018)

JEL classification: I11, I19, L83

Keywords: economic cluster, health resort tourism, recreational services


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Abstract:

Features of functioning of sanatorium establishments in the Russian Federation are defined by the integrated interaction of the social and economic factors influencing the strategic and tactical decisions made by subjects of business and public authorities when developing programs of development of the organizations, complexes and territories. The development of health resort complexes stimulates the growth of clusters efficiency: catering, accommodation facilities, sightseeing enterprises, transport infrastructure. Programs for the formation and promotion of services of health resort enterprises should be aimed at encouraging consumers to purchase permits, simplification of visa and customs formalities, providing tourists with a full range of services at the points of entry and exit. The breadth of the spectrum and complexity of demand naturally determine the need to offer a comprehensive Spa product. The change in the dynamics of demand for health resort services depends on the financial capacity of the consumer and the duration of his vacation, the diversity of the complex of medical and recreational services provided by the institution, the ability to relax with children, the qualification of medical personnel.

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