Sheina Ekaterina Georgievna – (The Ural State University of Economics (USUE))
The key objective of the study is the possibility of synthesis of economic efficiency and improvement of the quality of ecology of the city of Yekaterinburg, in order to involve the citizens in this process. This direction is very promising from the financial and economic point of view, that is justified by the given calculations taking into account modern statistical data. The author proposes a financial mechanism to attract money by investing in securities, which is based on the involvement of residents as a separate area and the whole city, in the process of carrying out activities for the export and processing of garbage in the territory of their life, as well as the observance of cleanliness and order, the result of which will be the satisfaction and improvement of the quality of life of the residents of the district or the entire city, as well as a positive financial result of enterprises engaged in this activity.
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