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Construction of ecosystem of digital technologies of pharmaceutical companies


Mukhina T.A.
(about the author)

Mukhina Tatiana Aleksandrovna – (Bauman Moscow State Technical University)

Published in:
Creative Economy
– Volume 12, Number 7 (July 2018)

JEL classification: I11, I15, I18, I19

Keywords: digital revolution, digital technologies, ecosystem of digital technologies, health care, operating activity, pharmaceutical companies


Citation:
Mukhina T.A. (2018). Construction of ecosystem of digital technologies of pharmaceutical companies. Creative Economy, 12(7), 975-984. doi: 10.18334/ce.12.7.39236


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Abstract:

The article is devoted to the impact of the digital revolution on Health care. The main trends and problems of the transition of Health care into the sphere of digital technologies are described and analyzed. A special place is given to pharmaceutical companies in the process of the digital revolution in Health care and four directions are identified, which are considered as key components of digital success in Industry 4.0. The complex ecosystem of digital technologies implementation in the activities of pharmaceutical companies has been developed, which will allow modernizing business processes and resorting to deep data analytics to improve operational and financial performance.








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